Welcome to Optiat, the nature-friendly beauty company.
We believe in respecting the world around us by minimising the impact we humans have on the environment. We give new life to items that would otherwise be discarded.
We believe in creating quality, non-toxic beauty products using skin-loving, natural ingredients.
We believe that all life is sacred. We only use the finest plant-based ingredients. We never test on animals.
Optiat stands for "One Person's Trash is Another's Treasure".
Siblings William and Anna Brightman founded Optiat in April 2016, after a series of events led them conceiving the idea of a body scrub created with used coffee grounds. William explains:
"Having received a cafetiere for Christmas, I began making my own morning coffee. However, I realised that post-brewing, the freshly brewed grounds had to be thrown away. With more than 55 million cups of coffee drunk every day in the UK, this represents a big waste problem. Indeed, it turns out that more than 500.000 tonnes of coffee grounds are sent to landfill every year in the UK alone. I saw an opportunity to change this."